Delivering High-Value Education Through the Cholesterol Conversations Podcast
In an increasingly crowded medical education space, VLN sought a way to quickly produce credible, engaging content that could reach a wide audience of clinicians—without the long timelines and high costs of traditional CME programs. The Cholesterol Conversations podcast series was created to deliver high-impact discussions on LDL-C management, nonstatin therapies, and Lp(a) screening.
Objectives
Provide concise, expert-led education on emerging lipid management strategies
Produce and distribute content rapidly to align with breaking research and conference schedules
Reach a broad clinician audience at a low cost per learner
Demonstrate measurable engagement and ROI for sponsors
Key Features & Results
1. Rapid Development – From Idea to Episode in Hours
Episodes can be recorded on the floor of a major conference, leveraging real-time access to thought leaders. This eliminates lengthy planning cycles and enables content to be released while interest is at its peak.
2. Broad Reach for Minimal Investment
With distribution through VLN’s podcast platforms, email lists, and partner networks, each episode reaches thousands of targeted clinicians at a fraction of the cost of traditional educational formats—driving exceptionally low cost per learner.
3. High Engagement & Shelf Life
Podcasts are accessible on-demand, allowing busy clinicians to engage when and where it’s convenient. Episodes remain relevant for months, extending sponsor value well beyond the initial release.
4. Strategic Content Alignment
Each conversation is designed to address current evidence, guideline updates, and real-world barriers, making the content directly applicable to clinical practice and enhancing the likelihood of behavior change.
5. Sponsor ROI
Sponsorship of a single episode delivers:
Immediate exposure to a targeted, professional audience
Long-tail engagement through on-demand listening
The opportunity to align with credible, expert-driven education at a fraction of the typical CME budget
Impact
The Cholesterol Conversations podcast series has proven that high-quality, credible medical education can be delivered quickly, cost effectively, and at scale with over 18,000 downloads as of September 2025. With its nimble production process, broad distribution channels, and enduring relevance, it offers sponsors a high-return, low-risk way to engage their target audience.
Why It Works
Fast turnaround: Episodes can be conceptualized, recorded, and distributed within days
Scalable reach: Multichannel distribution ensures maximum exposure
Cost efficiency: Low production costs translate to high ROI for sponsors
Enduring value: On-demand access drives ongoing engagement long after release
Interested in sponsoring a podcast?
Leverage VLN’s Cholesterol Conversations format—or create a customized podcast series—to reach your audience faster, more cost effectively, and with measurable results.
Contact: Kathryn Mikkelsen, MBA Executive Director, Vasculearn Network
kmikkelsen@thrombosis.org
Keep a Pulse on Progress
Explore our community and collaborate to build and utilize top-tier, trustworthy, and balanced medical education
